Privacy policy

Dennis Ameling – AI Consultancy Last updated: February 2026

This Privacy Policy explains how Dennis Ameling, operating as an independent AI consultancy ("I", "me", "my"), collects, uses, and protects your personal data when you visit this website or engage my services.

I take your privacy seriously and am committed to protecting your personal data in accordance with the General Data Protection Regulation (GDPR) and other applicable Dutch and European privacy laws.

1. Controller

The controller responsible for the processing of your personal data is:

Dennis Ameling Email: See the contact page

2. What data I collect

Website visitors

When you visit this website, I may collect:

  • Analytics data: Anonymized usage data through Google Analytics (with IP anonymization enabled), including pages visited, time on site, and referral source.
  • Contact form submissions: Name, email address, company name (optional), and your message content.
  • Callback requests: Name, company name, phone number, and optional notes.
  • Scheduling data: When you book a call through the integrated calendar (Cal.com), your name and email are processed by Cal.com under their own privacy policy.

Business clients

When you engage my services, I may additionally process:

  • Business contact details (name, email, phone number, company)
  • Project-related information and correspondence
  • Financial data necessary for invoicing

3. Why I process your data (legal basis)

I process your personal data based on the following legal grounds:

  • Consent: When you submit a contact form or request a callback, you consent to me processing your data to respond to your inquiry.
  • Contract performance: When you engage my services, I process data necessary to fulfill our agreement.
  • Legitimate interest: I use analytics to understand how visitors use my website and improve the user experience.
  • Legal obligation: I retain financial records as required by Dutch tax law.

4. How I use your data

Your data is used to:

  • Respond to your inquiries and contact requests
  • Provide the services you have engaged me for
  • Send invoices and manage payments
  • Improve the website and user experience
  • Comply with legal and tax obligations

I do not use your data for automated decision-making or profiling.

5. Data sharing

I do not sell your personal data. I may share data with:

  • Service providers that help me operate this website and business, including:
    • Resend (email delivery for contact form submissions)
    • Google Analytics (website analytics, with IP anonymization)
    • Cal.com (scheduling)
    • Cloudflare (website security and performance, including Turnstile for spam protection)
  • Accountant/tax advisor for financial administration as required by law

These providers process data on my behalf and are bound by their own privacy policies and data processing agreements.

6. Data retention

  • Contact form and callback data: Retained for up to 12 months after the last interaction, then deleted.
  • Client project data: Retained for the duration of the engagement plus 2 years for reference.
  • Financial records: Retained for 7 years as required by Dutch tax law.
  • Analytics data: Anonymized and retained according to Google Analytics' data retention settings.

7. Your rights

Under the GDPR, you have the right to:

  • Access your personal data
  • Rectify inaccurate data
  • Erase your data ("right to be forgotten")
  • Restrict processing of your data
  • Data portability – receive your data in a structured format
  • Object to processing based on legitimate interest
  • Withdraw consent at any time

To exercise any of these rights, please contact me. I will respond within 30 days.

You also have the right to lodge a complaint with the Dutch Data Protection Authority (Autoriteit Persoonsgegevens) at autoriteitpersoonsgegevens.nl.

8. Cookies

This website uses:

  • Essential cookies: Required for the website to function properly.
  • Analytics cookies: Google Analytics cookies to understand website usage (with IP anonymization).

You can control cookies through your browser settings.

9. Security

I take appropriate technical and organizational measures to protect your personal data against unauthorized access, loss, or misuse. This includes using HTTPS encryption, secure hosting, and limiting access to personal data.

10. Changes to this policy

I may update this Privacy Policy from time to time. Changes will be published on this page with an updated "last updated" date. I encourage you to review this page periodically.

11. Contact

If you have questions about this Privacy Policy or want to exercise your rights, please get in touch.